Who we are…
We are artists who mean business with years of experience wearing all sorts of hats on the business side of the arts including artist manager, agent, producer, tour coordinator, marketing copy writer and more.
What we do…
Our mission is to nurture the ecosystem for South Asian performing arts practitioners (YOU). We are here to help share your work with the world in a sustainable manner. We’ve learnt from experience and from the best and now want to share that with you to propel your career.
How we do it…
With our personalized coaching program with our founder Heena Patel, you have access to MELA’s knowledge, expertise, and networks to answer your questions, create strategies for growth and an action plan.
We’re committed to providing you with the insights and expertise to support you on your artistic journey.
What artists have to say:
Heena has a clear understanding about the music industry and its pitfalls. She has given me a lot of great insights and helped guide me in a better direction for my career.
Heena was open, honest, knowledgeable and easy to talk to. She’s extremely approachable, but at the same time, she’s brutally honest about the dos and donts in the performing arts.
Heena and MELA are well-versed in the realities of touring in the US for a band from India. We can now approach touring in the US with more clarity and realistic expectations.
- Single session (45min): This session can be on a specific topic or you ask about anything on your mind
- 3 month coaching package (biweekly 45min calls for 3 months, plus Voxer support between calls): Work towards specific goals with the dedicated time and support of Heena. Ideal clients for this are open to recommendations, looking to learn new information, driven, hard working and willing to do whatever it takes to really make their dreams happen. There are no shortcuts, only hardwork and action oriented steps!