Business and Career Consulting for Artists:
The “business” of being a performing artist can be overwhelming and/or exhausting. At MELA, our team has experience with diverse responsibilities in the performing arts and entertainment industry – from dealing with contracts and visas to creating marketing materials, from booking flights and coordinating the logistics of a tour to running an Indian music school and teaching dance classes. Our formal titles have included booking agent, artist manager, strategist, school administrator, musician, dancer, educator, curator, producer, and more. We’ve learnt from the best and have learnt through experience and now want to share that with you to propel your career.
We want artists, especially practitioners of South Asian art forms, to thrive in building their careers and navigating the arts and entertainment industry. With our personalized consulting program with our founder Heena Patel, you have access to MELA’s knowledge, expertise, and networks to answer your questions, create strategies for growth and an action plan. We’ll share our mistakes, reasoning, and experience to you can realize your dreams in most effective ways.